Communicate what you stand for by telling a better story
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity?
The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.
This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action.
Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.Purchase
Foreword by Robert Rose - Chief strategy offi cer at the Content Marketing Institute-
Introducing a game-changing marketing vocabulary
Telling the story of your business and how you help others is more important than ever. Mark Masters is here to help you dig in and do good work.
This book will inspire you to change the way you think about marketing your business. In our digital world there are more ways than ever to reach out to potential customers. Learn how to spark the right conversations to connect and rise above the noise.
Mark takes readers on a journey through the new realities of marketing: honouring and respecting your audience; solving people’s problems by creating content solutions; and building relationships by connecting on a personal level.
Mark started his content revolution by focusing on helping his audience. In this book, he shares his journey and the lessons learned. If you are ready to shake up your marketing, check out his book.
If you want to learn more about The Content Revolution Book, please do not hesitate to get in touch.