The Content Revolution

Communicate what you stand for by telling a better story

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity?

The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.

This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action.

Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.


About The Author

Mark Masters

Mark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growth and standing for something compelling.

He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story fi rst’ approach to engage better with an audience. He curates the Once Upon A Time storytelling event and is co-presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge.

Visit for the latest articles, stories, interviews and events.

The Testimonials

Introducing a game-changing marketing vocabulary

Chris Brogan, author and CEO, Owner Media Group

Telling the story of your business and how you help others is more important than ever. Mark Masters is here to help you dig in and do good work.

Sonja Jefferson, co-author of Valuable Content Marketing

This book will inspire you to change the way you think about marketing your business. In our digital world there are more ways than ever to reach out to potential customers. Learn how to spark the right conversations to connect and rise above the noise.

Trevor Young, author of microDOMINATION

Mark takes readers on a journey through the new realities of marketing: honouring and respecting your audience; solving people’s problems by creating content solutions; and building relationships by connecting on a personal level.

Pam Didner, author of Global Content Marketing

Mark started his content revolution by focusing on helping his audience. In this book, he shares his journey and the lessons learned. If you are ready to shake up your marketing, check out his book.

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What You'll Learn

Improve Your Marketing Strategies
Build Your Brand Story
Go from Outbound to Inbound Marketing

Contact Us

If you want to learn more about The Content Revolution Book, please do not hesitate to get in touch.